Since their early childhood, Bruce Jensen and Carol Rice, Cherish Bound's founders, have seen and experienced the power of story in their personal lives. Frustrated that fewer and fewer people seemed to understand the importance of telling family stories, they started the company in the summer of 2003 dedicated to creating products and services that would help people find, capture and share their stories.

Today, thousands of customers are sharing their stories through Cherish Bound, and consultants all across the country are joining the team. Lives change as we all connect with others through story. With their own businesses, consultants gain freedom, independence and celebrate personal success. Everyone at Cherish Bound is proud to be making a difference through the power of story.